Eloura is a modern intimacy and wellness brand creating thoughtfully designed products that help you feel good in your body, your relationships, and your moments of self-love.
We offer intimacy products like lubes, aphrodisiac chocolates, massagers and soon, condoms, all created to be stigma-free, inclusive, and aesthetically empowering.
Eloura was founded by Chirag Dhingra, an entrepreneur deeply passionate about emotional wellness, inclusive design, and social change.
With a background at leading brands like ixigo, ShopClues, Healthkart, and Acko, Chirag brings both startup agility and consumer empathy to the table.
But Eloura was born from something personal, a belief that sexual wellness shouldn't be taboo, and that pleasure is a right, not a privilege.
Chirag’s mission is to make intimacy products accessible, affordable, and stigma-free, while building a bold, inclusive community that’s unafraid to talk about what they want, need, and deserve.
Our Founder NoteMost people in India grow up never talking about intimacy.
We’re taught to feel awkward, guilty, or ashamed, especially when it comes to pleasure. Eloura was created to break that silence.
To create a space where people feel seen, safe, and free without judgment.
Whether you're exploring self-love or connection with a partner, Eloura offers products and a community that supports your journey with beauty, care, and confidence.
What types of products does Eloura offer?
Eloura isn’t just an intimacy brand. It’s a quiet revolution. We exist to rewrite how India experiences pleasure — without guilt, without awkwardness, and without apology. For far too long, conversations around sex, desire, and self-love have been swept under the rug. Not anymore. At Eloura, we believe:
Just like skincare, mental health, or fitness, intimacy and pleasure deserve a place in your wellness routine. You don’t need a reason to feel good. You just need permission. And we’re here to give you that, unapologetically.
We don’t just sell lubes or chocolates, we spark conversations. From consent to confidence, we create content and products that encourage curiosity, learning, and real connection.
Our products are not just functional, they’re elegant, inclusive, and joyfully designed. Because pleasure deserves beauty too.
We ensure the product quality that is our main goal
We’re not in the business of shame. We’re in the business of healing. Everything we do from packaging to support is built to feel safe, private, and stigma-free.
We speak your language. We understand the silence, the jokes, the embarrassment, and we turn them into confidence, curiosity, and care.
Provide free home delivery for all product over $100
We ensure the product quality that is our main goal
Return product within 3 days for any product you buy
We ensure the product quality that you can trust easily
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